Client
The Known Collective
Deliverables
Brand Strategy, Visual Identity, Poster Design
The Known Collective reached out to CRTV Corner seeking a vibrant, fun, and creative visual identity that would reflect their energetic brand.
The Known Collective is building a community of creatives driven by the truth of a God who knows us intimately and desires us to be known by one another. Their mission is to nurture a thriving Christian creative community, fostering authentic connection and growth while celebrating unique gifts. Through socials, dinners, workshops, and events, they aim to create an inclusive, diverse space where faith and creativity flourish.
Their vision was clear: A dynamic brand with a logo subtly referencing their services and purpose, aimed at a mixed-gender audience and conveying both safety and empowerment.
My Approach
To capture TKC's vibrant and inclusive vision, I developed two mood boards, and they were immediately drawn to the one that reflected their love for bold experimentation and community.
My design choices centred around:
Imagery: Human interactions e.g. backstage encouragement, hugs, and playful moments.
Colour Palette: Bright hues like orange, pink, and peach create an inviting atmosphere balanced with green and turquoise, which evoke a sense of safety and relaxation.
Typography: A blend of structured sans serifs with rounded lettering to maintain a creative yet approachable aesthetic.
The Results
TKC now has a bold, energetic brand identity that aligns perfectly with its mission of fostering connection and creativity within a vibrant Christian community. The team loved the balance of experimentation and structure, mainly because it reflects their unconventional yet empowering approach to creativity. With this new identity, they could launch on social media, connect with Manchester creatives, and host three successful events in three months.
"Rayanna has been absolutely amazing to work with. She has helped bring our ideas to life and consider aspects to our brand we hadn’t even thought of. Not only that, but she has been incredibly flexible and patient with us in all senses. We couldn’t recommend her highly enough, she’s great at what she does."
Bethany & Seyi – Co-Founders of The Known Collective
