Client
BUD 2 BLOOM
What we delivered
Brand Strategy
Visual Identity
Social Media Templates
Poster Design
BUD 2 BLOOM approached CRTV Corner to define a bold, empowering brand identity.
BUD 2 BLOOM is a vibrant community organisation dedicated to guiding women through every stage of growth, from bud to blossom. At the launch stage, BUD 2 BLOOM needed to define their brand’s visual identity, ensuring their purpose stayed at the forefront of all content. Their goal was to build a community with a fun, vibrant, and inviting brand identity. They needed a cohesive brand strategy, visual identity, and social media templates that were easy to update.
My Approach
I began by clarifying BUD 2 BLOOM's purpose, mission, and vision into clear, easy-to-articulate messages. After refining their target audience through audience personas, I conducted a competitor analysis revealing key opportunities for BUD 2 BLOOM to stand out. E.g. using a confident, relatable tone of voice and showcasing the results of BUD 2 BLOOM's community—joy, satisfaction, and freedom.
The logo was designed to symbolise transformation and growth, with a butterfly-inspired "B" and a leaf in the "L." Curved edges added softness, while the overall look remained unapologetically bold. The colour palette featured warm tones like orange and pink, complemented by baby blue, creating a playful yet grounded vibe.
The Results
Gloria was thrilled with the new branding! The brand identity aligned perfectly with her goals of creating an inviting, joyful, and empowering community. BUD 2 BLOOM's first “Paint & Picnic” event in London sold out, and social media engagement skyrocketed with their new bold and vibrant content.
The brand strategy session gave Gloria the confidence to articulate her business clearly and effectively, and the brand strategy guide provided a practical roadmap for future growth. BUD 2 BLOOM received countless compliments on their new visuals, content, and logo, and Gloria gained greater clarity on the direction of the brand through our work together.
"Rayanna is incredible at what she does! Every session we had together helped me gain greater clarity on the purpose and vision of my brand. Her passion for branding is truly contagious, and I left every meeting even more excited to launch my business."
Gloria – Founder of BUD 2 BLOOM
