Client
Borare Studio
Deliverables
Visual Identity (Logo, Fonts & Colours), LinkedIn Header
Borare Studio approached CRTV Corner with a need for a sleek and refined visual identity.
Borare Studio is a creative agency offering photography, videography, and social media management to fashion and music brands. They came to me without a visual identity that matched their level of professionalism or vision. They needed branding that was thoughtful, modern, and forward-thinking.
Their vision was clear: a simple, timeless logo with a “beyond” feel—no bright colours, nothing playful or traditional like Times New Roman. They wanted their brand to communicate a sense of safety, trust, and collaboration with the message, “We’re in this together.”
Our Approach
To capture Borare Studio's vision, I developed two mood-boards, and they gravitated towards the one that reflected their passion for technology and innovation. The concept centred on creating a striking yet simple identity that put their clients’ needs first.
My creative direction focused on:
Typography: Using geometric grotesque fonts for a modern, versatile look.
Colour Palette: Cool greys to emphasise their moody photography, paired with an abstract submark for quick recognition. Pops of colour added a bold contrast that took the design to the next level.
Logo Details: The joined letters in the wordmark symbolise Borare Studio’s collaborative, end-to-end service. Sharp edges in the "O" and custom details like the angular “A” brought a futuristic, tech-forward feel. Curved lines softened the look, adding warmth and approachability.
The Results
The team was thrilled with the results. Initially, they wanted a monochromatic palette, but they were sold after seeing pops of colour in one of the mood boards. The lime green paired with lilac became their favourite, striking the perfect balance between edgy and refined.
Ultimately, Borare Studio has a brand identity that feels right at home in their industry. The design speaks to their innovation, collaboration, and progress core values. They loved how every detail in the logo represented their unique approach—especially the subtle nods to technology and history with the lightning bolt-inspired submark. It's safe to say that they feel ready to push their business forward with a brand that genuinely represents them.
Secondary Logo & Business Card Design
Submark Logo
"Working with Rayanna was a breeze. The customer service was amazing, and she paid extra attention to detail. Can't wait to work with CRTV Corner again!"
Yewande – Co-Founder of Borare Studio
